KBB Car Hacking Survey Results

Kelley Blue Book performed a survey that they revealed at RSAC 2016 regarding vehicle vulnerabilities and even though 2015 was the year that the public really started learning about car hacking. Since the last big media news blast, awareness on car hacking has dropped.

Cars today are more connected than they have ever been and even more are getting built and sold, and every new model has even more entry points than the last.

  • According to a previous vehicle vulnerability survey conducted in July 2015, awareness of hacking incidences has dropped substantially to just 26% of consumers being able to recall an instance of vehicle hacking from the past year.
  • 50% of millennials are the least likely of all generations to think vehicle hacking will be a frequent problem within the next three years. Nearly 70% of all respondents believe the same.
  • The majority of Millennials support vehicles becoming more connected at 60%; however, 58% are reluctant to get an autonomous vehicle. In comparison, only 42% of all consumers support vehicles becoming more connected, and 75% are reluctant to get an autonomous vehicle.
  • The most common motive for hacking a vehicle is believed to be theft, according to more than half of respondents.
  • Only 13% of consumers would never use Google’s Android Auto or Apple CarPlay while driving if it increased the potential for their vehicle to be hacked. Meanwhile, 33% said they would only use these applications in emergencies.
  • Among all generations, 56% of consumers believe that vehicle manufacturers should be the primary entities offering software to prevent vehicle hacking, and half of all consumers prefer they provide insurance to cover any potential losses should a hack occur.
  • 44% of consumers think the vehicle manufacturer is most responsible for securing a vehicle from hacking vulnerabilities. More than 66% view vehicle manufacturers as partially responsible, even if a car is hacked through a mobile phone’s software or applications.

From Braking the Connected Car: The Future of Vehicle Vulnerabilities Braking the Connected Car

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